SEAFOODNEWS.COM — September 16, 2015 — On October 1 the Global Aquaculture Alliance (GAA) will launch a revamped website for its longstanding bimonthly print publication The Advocate. 

The website advocate.gaalliance.org will feature a variety of production, supply and market-related news for the aquaculture industry. The GAA will also terminate the printed version of The Advocate with the November-December 2015 edition serving as the last magazine to be published. 

“The new Advocate website will blend the best of the 17-year-old bimonthly print publication with the timeliness, convenience and interactivity of a digital publication,” the GAA said in a press release.

Content will be updated weekly and accompanied by a weekly e-newsletter and a monthly, summary-style e-newsletter. The website will feature the production-centric content traditionally found in the print publication, in addition to supply- and market-related content. The site will also feature a variety of visuals — infographics, charts and graphs and videos — giving readers a more interactive experience.

Additionally, Advocate content will be categorized by theme, allowing readers to customize content by relevance. The seven categories are: animal health and welfare, environmental and social responsibility, feed sustainability, investment, marketplace, leadership and innovation, and consumer education.

Longtime Advocate Editor Dr. Darryl Jory will continue to regularly contribute to the publication as editor emeritus. James Wright, who was hired by GAA in early July, will oversee the day-to-day operation of the new Advocate website as editorial manager. The site — which is being developed by Visible Logic Inc. of Portland, Maine, USA, the same company that built the new GAA and Best Aquaculture Practices sites — is due to launch on Oct. 1.

The new Advocate website will be free to access, though readers will be limited to five articles per month; GAA membership will be required for unlimited access. Select articles will be translated from English to Spanish, Chinese and other languages. The transition from print to digital is in line with GAA’s mission of advocating, educating and demonstrating responsible aquaculture practices to feed and employ future generations.

The website arrives just in time for the GAA’s GOAL 2015 Conference in Vancouver, Canada. Over 400 aquaculture executives are expected to attend this year’s event, which will be held from October 25 – 30 at the Four Seasons in Vancouver. 

This story originally appeared on SEAFOODNEWS.COM, a subscription site. It is reprinted with permission.