Saving Seafood

Eat Seafood America! marketing campaign pilot reports 800 percent return on investment

January 10, 2022 — The Eat Seafood America! marketing campaign, launched by the Seafood Nutrition Partnership and the Seafood4Health Coalition in 2020, has achieved an 800 percent return on investment, according to SNP.

The campaign, which was launched as a rapid response to the COVID-19 public health crisis with the dual goals of helping Americans stay healthy and boosting the U.S. seafood sector, was already shown to have increased seafood consumption in the U.S. The campaign reached four million households and “outperformed benchmark campaigns,” with every dollar spent on campaign ads resulting in a USD 9.00 (EUR 7.95) increase in seafood purchases, according to SNP.

Read the full story at SeafoodSource

 

Northern Lights: Eat Seafood, America!

October 5, 2020 — “Eat Seafood, America!” is the driving message of an effort aimed at helping Americans stay healthy during this covid-19 public health crisis as well as boosting the U.S. seafood economy, supporting the 2 million American workers in the seafood industry.

This rapid-response initiative launched in early April has been successful in encouraging consumers to eat more fish and shellfish. Of consumers surveyed in June and July, those who reported seeing the Eat Seafood, America! messaging were three times more likely to have increased their seafood consumption in the last two months.

Supported by the newly formed Seafood4Health Action Coalition of more than 46 organizations (full list is available at eatseafoodamerica.com), convened by Seafood Nutrition Partnership, this unified consumer outreach campaign works to help Americans build habits to eat more sustainable seafood. In the first four months, the integrated consumer outreach campaign earned nearly 300 million potential impressions.

Read the full opinion piece at National Fisherman