Saving Seafood

Newly implemented tariffs not altering Norway’s seafood marketing strategies for the US

August 15, 2025 — The U.S. started out 2025 as the top buyer of Norwegian seafood but fell to third place behind Poland and China in July, according to the latest figures from the Norwegian Seafood Council (NSC).

NSC Communications Director Martin Skaug told SeafoodSource that while the new tariffs levied by the U.S. on all Norwegian goods might have contributed a bit to July’s shakeup, the NSC is primarily attributing it to the massive volume growth of farmed salmon – both from Norway and other markets this year. Poland’s ascension up the rankings can, therefore, be attributed to the fact it is a country that heavily processes and redistributes salmon to other markets.

Read the full article at SeafoodSource

Technology affording fresh opportunities to seafood industry in a rapidly changing world

April 9, 2024 — Increased adoption of new technology has joined health, sustainability, the cost-of-living crisis, and other topics on a list of converging trends that are influencing a global seafood market projected to reach USD 605.5 billion (EUR 562.1 billion) in value by 2029, a new report from the Norwegian Seafood Council (NSC) has found.

Based on internal analysis and key industry insights, “Oceans of change: seafood trends for 2024” – the fourth report in NSC’s annual “Top Seafood Consumer Trends” series – declares the seafood industry to be at a crossroads in regard to technology, with the path forward requiring a blend of consumer awareness, industry adaptation, and regulatory foresight to ensure success.

Read the full article at SeafoodSource

Mixed signals jumble outlook for China’s seafood market

June 29, 2021 — China’s seafood market has been a jumble of mixed signals, with import volumes recovering but prices remaining soft.

In a recent financial update, Singapore-based high-end seafood restaurant chain Jumbo Seafood announced its intention to open more restaurants in China, after posting a strong performance in mainland China in the first five months of 2021. The company currently operates restaurants in five Chinese cities, but had pulled back from expansion in China due to the COVID-19 pandemic.

Read the full story at Seafood Source

Food Safety: Seafood links with traceability and transparency

April 16, 2021 — Demand for seafood at the retail grocery level has soared during the pandemic, as stay-at-home chefs desperate for variety realize that they really can cook fish at home —it’s not a restaurant-only proposition.

That increase in demand has shown a spotlight on three aspects of the seafood industry that are closely related: food safety, traceability and transparency.

All three are at the top of the agenda for the seafood industry in Norway, said Anne-Kristine Øen, US director of the Norwegian Seafood Council.

It’s hard to talk about one, she said, without bringing in the others.

“The topics are strongly interconnected in the sense that the consumer is increasingly aware of the origin of the food on their plate, and they want to be able to find out its journey and origin story. Consumers depend on trustworthy and easily accessible sources of information.”

The Norwegian seafood industry, many of whose products wind up in US grocery stores, enjoy the support of strong systems that secure tight control quality and safety, Øen said. The Norwegian system for catch information, the internal control systems and HACCP plans for the various production plants all provide details on the fish, its journey and the sustainability efforts that were in place to raise and catch the fish.

Read the full story at Supermarket Perimeter

Norwegian salmon prices fall as shuttered restaurant trade takes its toll

February 9, 2021 — Norway’s seafood exports fell by a double-digit percentage in January 2021 compared to 2020, largely the result of ongoing downturns related to COVID-19.

Norway exported NOK 8.1 billion (USD 941.5 million, EUR 786.1 million) worth of seafood products last month, some 16 percent or NOK 1.6 billion (USD 185.8 million, EUR 155.3 million) less than it sold to overseas markets in January 2020, with reduced demand for salmon accounting for much of the downturn. Reduced exports of trout and fresh cod compared to the record month of January 2020 also contributed to the lower earnings.

Read the full story at Seafood Source

Norway’s seafood exporters have near-record year despite COVID challenges

January 6, 2021 — Despite the ongoing challenges posed by the COVID-19 pandemic, Norwegian seafood exporters managed to have a near-record year of sales.

Norway exported 2.7 million metric tons (MT) of seafood products worth NOK 105.7 billion (USD 12.6 billion, EUR 10.2 billion) last year, the second-highest trade value ever achieved by the Scandinavian country, falling just 1 percent short of 2019’s record.

Read the full story at Seafood Source

Norwegian Seafood Council, EAT team up for UN food summit

December 28, 2020 — The Norwegian Seafood Council (NSC) and non-profit EAT have entered into a partnership to promote the increased consumption of sustainable seafood ahead of a United Nations summit on future food systems.

Oslo, Norway-based EAT describes itself as a science-based global platform for food system transformation. It was created through funding from the Stordalen Foundation, the Stockholm Resilience Center, and the Wellcome Trust.

Read the full story at Seafood Source

Exports crashing, Norway vows to maintain seafood supply

March 23, 2020 — Seafood producers in Norway, spanning both the wild-capture fisheries and aquaculture sectors, will strive to maintain supplies to domestic and overseas markets, with borders and air freight routes remaining open for the transport of goods, the country’s government has said.

Norway has taken drastic steps to halt the spread of COVID-19, with schools, cinemas, restaurants and bars told to close and citizens encouraged to stay at home as much as possible. However, the Norwegian Ministry of Trade, Industry, and Fisheries issued a formal letter on 14 March identifying the value chain supporting food production and delivery as critical functions to society.

Read the full story at Seafood Source

Millions of Salmon in Norway Killed by Algae Bloom

May 24, 2019 — About eight million farmed salmon have suffocated in northern Norway over the past week as a result of persistent algae bloom, an industry body estimated on Thursday, a blight that some experts suggest has been aggravated by climate change.

Norway is a dominant producer of farmed salmon, and the economic impact of the bloom is significant.

A statement from the Norwegian Directorate of Fisheries estimated the amount of salmon lost at 11,600 metric tons, worth about 720 million kroner, or more than $82 million. An industry group, the Norwegian Seafood Council, suggested the total could be much higher.

“Preliminary numbers point to eight million dead fish — corresponding to 40,000 metric tons of salmon that won’t reach markets,” Dag Sorli, a spokesman for the council, said in an email on Thursday. He put the value of the losses at 2.2 billion kroner.

Read the full story at The New York Times

Norwegian Seafood Council rep: Industry must “raise voice” about plant-based imitation seafood products

April 8, 2019 — There is a growing appetite among younger consumers, particularly millennials, for food and seafood that has an authentic story to tell, according to the Norwegian Seafood Council (NSC), which has been working directly with American consumers in recent years – through various focus groups – to understand what drives and deters modern seafood purchasing.

With the primary aim of helping Norwegian fisheries and the country’s aquaculture industry to develop new markets, NSC has been keeping a pulse on the consumption trends dominating in the United States, and has found that when it comes to seafood and other proteins, a good origin story can go a long way.

“Origin matters for the end-consumers,” Egil Ove Sundheim, the U.S. director of NSC, explained to SeafoodSource.

This seems especially so for millennials, the generation responsible for overhauling the ways in which food and mealtimes are experienced, and the demographic set to acquire the majority of purchasing power within the next decade, Sundheim said.

“In five, seven, 10 years, [millennials] will be the most important purchasers of food, as they start to build families,” he said.

Read the full story at Seafood Source