Saving Seafood

North Atlantic, Inc. and Subsidiary Bali Seafood International Commit to United Nations Sustainable Development Goals

May 15, 2017 — The following was released by North Atlantic Seafood:

Today, North Atlantic, Inc. and its subsidiary Bali Seafood International announced their commitment to the United Nations Sustainable Development Goals. These commitments mark the first by a U.S. seafood company to be published with the UN’s Voluntary Commitment Registry in advance of the upcoming UN Ocean Conference. 

Adopted in 2015, the Sustainable Development Goals (SDGs) are a set of international development objectives aimed at poverty elimination, environmental stability, and global peace and prosperity. The 17 goals, each with specific targets–169 in total–are to be met over an ambitious 15-year timeline.

Recognizing the strong linkages between multiple SDGs and the companies’ work in Indonesian artisanal fishing communities, North Atlantic, Inc. (NAI) and Bali Seafood International (BSI) have solidified a time-bound commitment touching on three specific SDGs.

The Ocean Conference Voluntary Commitment Registry is geared toward SDG 14 in particular, which aims to “conserve and sustainably use the oceans, seas and marine resources for sustainable development.” As such, the first three committed deliverables from NAI/BSI fall directly under the targets of this ocean-focused Goal.

With a target date set at 2020 to align with SDG 14 timelines, NAI/BSI will work to build and operationalize up to four integrated fishery centers to support the sustainable management and use of nearshore fisheries in Indonesia’s eastern archipelago, thereby providing a platform to trial and scale their private sector-led investment model for environmentally and socially responsible fisheries.

To support SDG 14’s strong emphasis on ensuring legal fishing around the globe, NAI and BSI are also committing to collecting data from every vessel in their supply chain by 2020 through either passive tracking units or e-log catch documentation. This information will be used to support real-time stock assessment, fishery controls, and community-based enforcement.

Beyond SDG 14, NAI and BSI will work towards targets under SDG 12 (Responsible Consumption and Production), particularly the ambition to halve global food waste by 2030. By establishing fishery centers with cold storage and processing directly in artisanal fishing communities, NAI/BSI aim to eliminate the estimated 40-60% waste in produce value inherent to the current system.

Finally, recognizing the collaboration required to achieve the SDGs, NAI/BSI is turning its eye to SDG 17 (Partnerships for the Goals) and seeking to strengthen its partnerships on all of the above objectives going forward.

“The mission of the Sustainable Development Goals directly echoes that of North Atlantic and Bali Seafood. From supporting local community development to ensuring product traceability and legality, our business values are perfectly aligned with this effort,” said Gerald Knecht, President and Founder of NAI/BSI. “Achieving the SDGs will absolutely require cooperation across stakeholders and sectors, but we also recognize our individual responsibility as a company to align our strategies with the Goals. We’re proud to be amongst those leading the seafood industry to contribute to this common vision for the future.”

“We’re proud to work with a company so thoroughly committed to advancing the goals set by the United Nations,” said Bill Wall, Distributor Division Director at FishWise, a nonprofit sustainable seafood consultancy that has partnered with North Atlantic, Inc. to help them identify the SDGs they are most well-positioned to positively influence. “We look forward to collaborating further towards successful outcomes for all deliverables.”

About North Atlantic, Inc.

North Atlantic, Inc. (NAI) is an importer of wild-caught seafood serving both traditional and emerging food retail channels. Since 1986, NAI has guided top-tier retailers in ensuring supply chain visibility and responsible harvesting methods. PT Bali Seafood International, subsidiary of North Atlantic, Inc., is the parent company’s local processor and leads the development of their community-based fisheries management initiative. For more information, please contact NAI at 207-774-6025 or via email at info@northatlanticseafood.com.

About Bali Seafood International

Bali Seafood International (BSI), the Indonesian subsidiary of North Atlantic Inc., is an exporter of fully traceable, wild-caught seafood. BSI has pioneered an integrated fisheries management model focusing on three key areas: 1) building local community support in pursuit of sustainable resource harvesting, 2) driving positive social impact in the communities in which it works, and 3) providing hook-to-plate transparency for its consumers.

First US Live Lobster Traceability Program Launches at Whole Foods Market’s Portland, Maine Location and Adds Three New Members

March 5, 2016 — The following was released by Market Wired:

Trace My Lobster (http://tracemylobster.com), the first and only U.S. company to build a technology platform to trace a live lobster from its origins in the ocean to its destination on your plate, has added three new members to its growing list of participants: Maine Coast, Maine Fresh, and Calendar Islands. Over 60 lobstermen, three lobster wharves, three lobster dealers, and one national grocery chain now participate in the program that utilizes internet and smartphone technology to improve seafood traceability in the lobster fishery.

Since the program was launched at the Portland, Maine Whole Foods Market location two years ago, Trace My Lobster has been using uniquely coded tags, attached to every lobster caught by a participating lobsterman, to record when and where the lobster was caught, as well as the lobsterman who caught it. By entering the tag’s code online or using a smartphone app, consumers can follow the timeline of an individual lobster’s journey through the supply chain, verifying its source, freshness and story behind the lobsterman who caught it.

“As a leader in seafood sustainability and traceability initiatives, Whole Foods Market is pleased that our Portland, Maine location is the first grocery store in the U.S. to offer live lobster traceability from the lobster trap to the table using Trace My Lobster,” said Matt Mello, the North Atlantic Seafood Coordinator for Whole Foods Market. “Trace My Lobster is a meaningful way to showcase some of Maine’s hardest working lobstermen while providing full transparency to our customers.”

Trace My Lobster presents a new way for the lobster industry to meet the growing demand for seafood that is sustainably sourced, responsibly harvested, and reliably traced. In connecting lobstermen with retailers, the program provides participating grocery stores and restaurants the opportunity to distinguish themselves from their competitors by offering consumers complete transparency and fully traceable seafood. “The technology still relies on the traditional, and very important, supply chain between harvesters, wharfs dealers and distributors to bring the tagged lobster to market” stated Craig Rief, Founder of Trace My Lobster.

“Trace My Lobster is a unique and innovative program that allows us to convey the story behind the important connection we have with lobstermen and the high quality lobster our company is able to provide to our domestic and international customers,” said Tom Adams, CEO of Maine Coast, one of the newest participants in Trace My Lobster.

Trace My Lobster was developed in 2014 as a collaboration between Craig Rief and Jonathan Caron. Craig has over 10 years of experience in the lobster industry and currently serves as the President of the Maine Certified Sustainable Lobster Association, which represents some of the largest lobster companies in the U.S. and Canada. Jonathan has over 20 years of experience in technology and intellectual property through his previous employment at Vivendi Universal.

Joining Trace My Lobster is fast and easy for retailers. Grocery stores and restaurants can use their existing suppliers or Trace My Lobster can provide access to a list of participating suppliers. The same holds true for harvesters, wharfs and dealers that want to join.

“As an industry we have such a powerful story to tell, and believe that the Trace My Lobster program is a valuable and exciting innovation to help connect consumers with our narrative.” said Matt Jacobson, Executive Director of the Maine Lobster Marketing Collaborative. “Our mission is to encourage both chefs and consumers to make it Maine when choosing what product to consume, and with this program we can deliver the rich stories of our lobstermen who are committed to sustainably harvesting the best lobster on earth.”

About Trace My Lobster (http://tracemylobster.com)

Trace My Lobster enables consumers to follow the journey of their live lobster from trap to table. Trace My Lobster visualizes a lobster’s true supply chain, connecting harvesters and consumers to a deeper understanding of the impact of lobster life-cycle from the ocean to the retailer. Trace My Lobster provides a comprehensive approach to supply chain transparency – a leading approach to traceable lobster and seafood traceability.

About Maine Coast (http://mainecoastcompany.com)

Maine Coast is a worldwide distributor of the finest North Atlantic seafood, specializing in shipping Maine and Canadian lobsters to both domestic and overseas locations. Maine Coast has more than 30 years of experience in the global seafood industry.

About Maine Fresh (http://maine-fresh.com)

Maine Fresh operates a lobster wharf in Harpswell, Maine and employs an innovative business model that uses natural foods from Maine and responsibly harvested seafood to produce value-added, healthy, good tasting foods in an effort to distribute a portion of its sale proceeds back to the community. Maine Fresh donates 10 percent of its online sales back to the community to support educational initiatives creating social change through transformative educational opportunities at the local and global levels.

About Calendar Islands (http://calendarislandsmainelobster.com)

Founded in 2009 Calendar Islands Maine Lobster Company is owned by 38 hard-working Maine lobstermen creating a true marriage of culinary distinction to the Maine Lobster fishery. With a goal making lobster available year-round, Calendar Islands is an industry leader in quality, value and new culinary concepts. No longer just a seasonal product, Calendar Islands value added Maine Lobster provides consumers an exciting variety of fresh and frozen products to energize and motivate the customer base. Calendar Islands supports the local community’s maritime heritage, respects the environment and its inherent link to the natural world.

About Whole Foods Market ® (http://wholefoodsmarket.com)

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) (NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” byHealth magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 88,000 team members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America byFORTUNE magazine for 18 consecutive years. In fiscal year 2014, the company had sales of more than $14 billion and currently has more than 430 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit media.wfm.com.

About the Maine Lobster Marketing Collaborative (http://www.lobsterfrommaine.com/)

The Maine Lobster Marketing Collaborative (MLMC), founded in 2013, is funded by Maine Lobster harvesters, dealers and processors to grow demand, both for whole live lobster and a variety of value-added products. The MLMC supports that objective by promoting the core values of the Maine Lobster industry, which are sustainability and traceability that’s deeply rooted in tradition. Maine Lobster achieved the Marine Stewardship Council (MSC) certification in 2013, allowing Maine Lobster to certify its long-standing sustainable practices. The industry has been self-regulating for more than 150 years.

Trace Seafood, LLC, the parent company of Trace My Lobster (http://tracemylobster.com), will be at this year’s Seafood Expo North America, at Booth 178.

Read the release here