September 18, 2019 — Nelson, New Zealand-based company New Zealand King Salmon Co. recently had its brand of net-pen raised king salmon, Ōra King, likened to a luxury item celebrated by chefs the world over – Wagyu beef.
A profile published by media outlet Bloomberg on 13 September declared Ōra King as the “Wagyu beef of the seafood world,” noting the fish’s “strikingly marbled meat” as well as its “sumptuous melt-in-your-mouth texture.”