Saving Seafood

Legit Fish planning strategic partnership with Thermagenix’s Fast Fish ID

January 24, 2020 — Legit Fish, a Boston, Massachusetts, U.S.A.-based company offering traceability and ERP solutions for the seafood industry, is planning a strategic partnership with Thermagenix – a company that has invented a fast DNA test system for seafood.

The partnership, according to Legit Fish founder and CEO Michael Carroll, will increase the already rigorous traceability the company’s system has by adding on a biological component. The goal is to have the same traceability software that tracks species, gear type, amount, catch location, and more include the additional information that’s more quickly obtained by Thermagenix’s

Read the full story at Seafood Source

Legit Fish launches traceability software

March 18, 2019 — Legit Fish, a Boston, Massachusetts-based traceability company, is launching a new traceability technology at Seafood Expo North America.

The company, which has partnered with the BASE Auction Company, is unveiling its new tool on 17 March at their SENA19 booth, 289. According to a release from the company, the system will enable vessels to “hail quantities into the auction that can be sold via a real-time cloud-based platform, with transactions clearing simultaneously in milliseconds.”

“Increasing stories around seafood fraud are eroding consumer trust; we’re seeing repetitive cases where seafood is claimed to be from local waters when it is in fact imported,” Michael Carroll, CEO of Legit Fish, said in a release. “The technology we are bringing to the market changes all of that because our traceability system is verified with the official government harvest records. No one else is doing this.”

According to Legit Fish, the software will be able to trace seafood from the dock to the dinner table utilizing cloud-based software that creates chain of custody control, ensuring that the products are traceable throughout their journey.

The debut of the new technology comes just over a week after Oceana released a study showing mislabeling of species is continuing to be a problem. That situation is what Legit Fish is attempting to eradicate, said Carroll.

Read the full story at Seafood Source

Legit Fish is Adding Validity to a Peculiar Part of the Seafood Industry

March 14, 2018 — Certain entrepreneurs have an interest in a particular topic or industry that serves as an underlying theme to their career.

Taking a look at the career of Legit Fish Founder and CEO Michael Carroll, you will see he has been involved with the seafood industry for nearly 30 years. Carroll has worked as a commercial fisherman, in various marketing roles selling cod and haddock to grocery stores, and as a business consultant for seafood-companies.

And now, he is the founder of a seafood-focused tech startup in a city both catered to tech and seafood.

Legit Fish provides an administrative and tracking platform for seafood offloaders and independent fisherman to certify and market their fish as local. The software application replaces the current paper and Excel logistics systems with a cohesive cloud-based system that offers a scalable and unmatched level of traceability in the seafood industry.

The seafood offloader simply inputs the vessel, species, sizes, and relevant harvest information which is automatically transmitted to federal harvest records, inventory, sales, accounting etc. substantially reducing labor and transaction efficiencies. The application verifies the accuracy of the product information against the official government harvest record through proprietary API access and approves the printing of labels.

“Our software is built for traceability and logistics. If you lie on a federal harvest record, there are consequences, therefore we ground our product origin claims on this record. It’s up to us to make sure that the seafood distributors are honest, while still trying to be a business solution,” Carroll said. “With our current business partners, we can authenticate landings in Boston, New Bedford and Gloucester which represents an estimated 70% of the New England Groundfish Fishery and 30% of Atlantic Sea Scallops Fishery.”

Read the full story at VentureFizz