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Eat Seafood America! Messaging Drives Consumers to Eat More Seafood During COVID-19 Crisis

August 17, 2020 — The following was released by the Seafood Nutrition Partnership:

Eat Seafood America!, a rapid-response initiative launched in early April aimed at helping Americans stay healthy during the COVID-19 public health crisis as well as help boost the U.S. seafood economy, has been successful in encouraging consumers to eat more fish and shellfish. Of consumers surveyed in June and July, those who reported seeing the Eat Seafood America! messaging were three times more likely to have increased their seafood consumption in the last two months.

Supported by the newly formed Seafood4Health Action Coalition of 44 organizations (full list is available at eatseafoodamerica.com), convened by Seafood Nutrition Partnership, this unified consumer outreach campaign works to help Americans build habits to eat more sustainable seafood. As the Eat Seafood America! momentum continues, heading into September and October for National Seafood Month, additional organizations have joined the coalition along with retail partners, including Giant Eagle, H-E-B, Hy-Vee, Meijer and Publix.

Read the full press release online.

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