May 30, 2018 — There’s a lot of Alaska-born seafood in China. Walk into any McDonald’s and pick up a fish sandwich and it’s all wild Alaska pollock.

Trident Seafoods has been selling fish in China for 20 years.

Still, the average Chinese consumer probably doesn’t recognize Trident’s three-pronged logo. That’s because they’ve been selling seafood primarily as a commodity in China, not in stores and markets.

But that might change soon. The company sent a team with Alaska Gov. Bill Walker’s trade mission to China and that team is working on a new strategy.

Trident isn’t new to China. They’ve got operations in the port cities of Dalian, Qingdao and Weihai.

What’s new is the way they want to promote and sell their fish here.

Jeff Welbourn is Senior Director of the Chinese Business Office for Trident Seafoods. On a bus trip across Beijing, Welbourn talks strategy for getting their products into some new markets.

Read the full story at Alaska Public Media