June 6, 2018 — It’s a rare occasion when representatives of industry, academia, and government all agree.
The fact that the U.S. seafood industry, an army of health experts, and the U.S. government all want to see the country’s population consume more seafood is a sign of how universal the agreement is surrounding the health benefits of seafood consumption.
But in seeking to achieve that objective, consensus often breaks down over the best way to communicate the benefits to consumers. One of the biggest points of division is the issue of mercury contamination in fish, since scientific studies on the potential harm of mercury in seafood are often conflicting and a source of frustration to consumers.
Jay Shimshack, an asssociate professor of public policy and economics at the University of Virginia and an expert in environmental and health policy, told SeafoodSource the problem lies with the way policymakers frame the message when issuing health advisories.
“Fish consumption advice is often complex and confusing. Message-framing matters a lot, and real-world constraints like affordability are as important as the true risks and benefits,” Shimshack said.
Consumers are told eating a variety of fish can be good for them, Shimshack said.
“But [they are told], ‘Do not consume some species [and be] careful not to consume too much of other species,’” Shimshack said. “Current U.S. commercial fish advisories list more than 60 species, and species names are not always consistent from one time and place to the next.”