February 4, 2021 — New Zealand Wild Catch Limited has reached an agreement with leading Chinese traditional medicine retailer Beijing Tongrentang for exclusive sales of dried and instant sea cucumber in New Zealand. One of the largest global retailers of traditional Chinese medicine, Beijing Tongrentang has eight stores in Auckland, New Zealand.
Chinese buyers are using sea cucumber as a home remedy to prevent infection from COVID-19, New Zealand Wild Catch Limited Co-Founder and CEO James Parfitt told SeafoodSource. The firm sells the gold tip sea cucumber (Stichopus mollis), which is native to New Zealand waters, under the Gold Tip brand.