June 19, 2020 — The following was released by the Marine Stewardship Council:
The Marine Stewardship Council (MSC), a non-profit whose sole mission is to make sure wild seafood is around forever, celebrated UN World Oceans Day (June 8) by kicking off its ‘Little Blue Label, Big Blue Future‘ campaign. Through aspirational messages and a compelling video, the MSC campaign runs the duration of June US National Oceans Month and demonstrates how daily decisions as simple as meal planning impact the ocean and its inhabitants.
High levels of concern for our ocean are driving a new wave of consumer activism, new research for the MSC reveals, as consumers increasingly, ‘vote with their forks,’ to safeguard our ocean. Conducted by independent research and strategy consultancy, GlobeScan, the MSC recently conducted the largest survey of its kind involving more than 20,000 people across 23 countries. The survey revealed 65% of Americans believe supermarkets should remove all unsustainable fish and seafood products from their shelves.
“More than ever, we see an increased passion from consumers and companies alike to take steps that protect the ocean, including choosing sustainable seafood,” said Brian Perkins, regional director for the Americas at the MSC. “The MSC has been on a mission to end overfishing for more than 20 years. In honor of World Oceans Day and National Oceans Month this year, we’re asking Americans to keep our ocean healthy for future generations by shopping sustainably when buying seafood and other products. The little choices we make have a big ripple effect.”
The ocean contains up to 80% of life on Earth.1 However, a third of fisheries around the world have been fished beyond sustainable limits, and a further 60% are fished to their maximum capacity.2 Because seafood provides an important source of protein to more than 3 billion people on our planet, it’s crucial to adopt habits that ensure the ocean and seafood will be around for generations to come.