November 30, 2015 — Local fishing communities in Indonesia are beset by a multitude of connected challenges, from illegal fishing to declining fish populations to their own personal safety in the country’s turbulent seas.

But a New York based telecoms company called Tone believes mobile network technology can solve these problems by getting fishermen in remote communities connected to the Internet through an initiative called mFish. Scaled up, they believe their model could address the problem of unsustainable and illegal fishing globally, as well as being applied in many other contexts.

“What we’re trying to do is bridge the digital divide,” says Tone’s Chief Marketing Officer Roald Van Wyk. “People assume technology equals connectivity, but a smartphone is no use if you can’t afford the data.” According to Tone, mobile broadband penetration in the developing world is still just 21%, indicating a huge untapped market which they’re hoping to help bring online.

Tone’s business model is to work with local partners to deliver a range of affordable data plans in countries where far fewer people are locked into long term contracts with mobile carriers – what’s known as ‘unbundling.’ The idea is that consumers get access to various content packages via channels on the Tone platform, some of which are co-branded with local companies to make them affordable. Tone will reinvest 20% of profits into social and environmental initiatives through its foundation.

Read the full story at The Guardian