April 5, 2022 — Natasha Novikova is the founder of ForSea Solutions, a sustainability and technical consultancy for the seafood industry based in the U.S. state of Oregon that was formed in 2016 to provide technical guidance to U.S. and Russian fisheries working to achieve Marine Stewardship Council (MSC) certification and implement fishery improvement projects (FIPs). It has provided technical guidance and leadership support to more than 30 Russian salmon and pollock fishing companies, helping them to achieve MSC certification, and an additional five that are currently in various stages of advancing toward MSC levels of sustainability. Novikova has also worked to connect Russian salmon firms with High Liner Foods, The Fishin’ Company, and Gorton’s.
SeafoodSource: What are the salmon companies you’ve worked with in Russia going through right now, following the international sanctions that have been placed on Russia following its invasion of Ukraine?
Novikova: Most of my clients were in shock and disbelief for the first week to 10 days due to this completely new reality for their potential markets. But now they are generally optimistic that the sanctions will pass and business will be back to normal. I think that for them, it’s just the way they’re dealing with the situation. I’m pretty certain that there’s a huge portion of the Russian population, and the Russian business community as well, who just want stability.
Russia’s salmon season starts in June or July [depending on the region]. The fishermen are actively planning for the fishing season. Right now, they’re still relying on the notion that this will pass and there will be a new opportunity, whatever emerges. I’m quite sure most of the companies are having conversations with buyers, especially in countries that haven’t issued sanctions, and trying to line up markets for the upcoming season. Russians are really good about adapting and figuring out ways to survive. They have a mindset of perseverance. Russian people have dealt with many other tragedies and catastrophes in their lives.