Saving Seafood

Liancheng seeks market niche with MSC-certified bigeye tuna

April 12, 2019 — Last month, a Chinese-operated longline fishery in the Federated States of Micronesia became the first fishery to achieve Marine Stewardship Council certification for a bigeye tuna fishery. The fishery, owned by three interconnected Chinese fishing companies, Liancheng Overseas Fishery (Shenzhen) Co. Ltd. (SZLC), China Southern Fishery Shenzhen Co. Ltd. (CSFC) and Liancheng Overseas Fishery (FSM) Co. Ltd. (FZLC), previously achieved MSC certification for its yellowfin fishery in October 2018. 

Liancheng is also responsible for the Cook Islands South Pacific albacore and yellowfin longline fishery, which achieved MSC certification in 2015. Its yellowfin and bigeye tuna fisheries in the Republic of Marshall Islands are also undergoing an MSC assessment, which should conclude by the end of 2019.The largest Chinese fleet to achieve MSC certification, Liancheng has said it is dedicated to achieving MSC certification for all its fisheries.

Liancheng Senior Vice President of Marketing Joe Murphy talked to SeafoodSource about the firm’s aim to market MSC-certified bigeye catch in China, Japan, Asia, the United States, and Europe. 

SeafoodSource: Where does Liancheng sell its products?

Murphy: Liancheng markets our catch globally including the U.S., Canada, Japan, China, other Asian nations, and Europe. Our company has been involved in tuna from the Pacific Islands and other locations for almost three decades.

SeafoodSource: How important is the MSC accreditation for the domestic Chinese market? Are Chinese consumers very familiar with MSC?

Murphy: While MSC is well-recognized and very important to the European market, there is definite increasing interest in the MSC eco-label use from major retail and foodservice operators in China. The Chinese market has many international hotels committed to offering sustainable foods, so the consumer is seeing the MSC blue eco-label. The Chinese buyers seeking MSC are familiar with the eco-label and what it signifies through their parent companies, as they are major high-end hotel chain restaurants and retailers.

The huge and important use of internet marketing in China also provides exposure to products carrying the MSC logo. This same trend is occurring in the U.S. and now in Japan for the [upcoming 2020 Tokyo] Olympics.

Read the full story at Seafood Source

PNA Tuna Fishing Nations Agree to Keep Vessel Day Managment Scheme

April 12, 2016 — SEAFOOD NEWS — A Pacific fisheries bloc has unanimously decided to maintain a management system that it says has increased revenue to the islands by more than 500 percent in the past six years.

The Parties to the Nauru Agreement’s Vessel Day Scheme allocates its member countries a number of days per vessel that they can allocate to distant water nations which want to purse seine fish for tuna in their waters.

It is seen as a means of increasing returns and ensuring greater sustainabiliity.

Non-island nations are advocating different approaches, including New Zealand, which this week is promoting its catch based management system to Pacific fisheries ministers.

But the PNA members agreed last week to stay with their VDS system after a review by a New Zealand based company called Toroa Strategy Ltd.

It concluded the VDS is a fully functioning fisheries management regime without peer for its class of fishery.

It said there was no clear benefit from changing to a catch scheme now or in the near future.

The New Zealand meetings are part of the Pacific Island’s Roadmap for Sustainable Pacific Fisheries but the strategy company says Pacific leaders have acted precipitately.

It said they were putting the cart before the horse by opting immediately for a catch-based system.

PNA controls waters where 50 percent of the global supply of skipjack tuna is caught.

Its members are Papua New Guinea, Solomon Islands, Tuvalu, Kiribati, the Marshall Islands, Nauru, the Federated States of Micronesia and Palau.

Tokelau is not a full member, but has joined PNA in enforcing the VDS in its fishery.

After detailing the pros and cons of both effort and quota limit systems, the independent review said there was no evidence the present sustainability performance of the VDS was inferior to the quota management system, given the nature and current state of the tuna fishery.

It said the current total catch level in PNA waters was sustainable and the management system in place works.

The company said the purse seine VDS was a very successful fisheries management regime by any real world standard.

This story originally appeared on Seafoodnews.com, a subscription site. It is reprinted with permission.