August 19, 2020 — This moment is a timely opportunity for the seafood industry as a whole, and the wild Alaskan pollock sector in particular, to increase market share and popularity, according to Senior Vice President of Marketing, Innovation, and Quality at High Liner Foods Craig Murray.
Speaking as part of the Genuine Alaska Pollock Producers’ summer webinar series, Murray said the coronavirus pandemic has led a whole new crop of consumers to try new seafood products for the first time.