April 7, 2020 — The seafood industry is adapting and tightening its safety protocols as fears grow over summer fishing activities spreading COVID-19 in rural Alaska.
In Bristol Bay, Alaska, a recently released document signed by local industry heavyweights like the Bristol Bay Regional Development Association and the Bristol Bay Native Corporation suggests that all workers test negative within 48 hours of traveling to the region.
February 22, 2019 — The Bristol Bay Regional Development Association (BBRSDA) is expanding a marketing campaign it believes will make Bristol Bay sockeye salmon a nationally recognized brand.
In 2016, the association launched a pilot marketing program in nine grocery stores in Boulder, Colorado, U.S.A.. The association put its new eye-catching, salmon-hued logo on aprons, printed fish wrap, and stickers, and handed out recipe cards and branded mugs while their representatives touted wild-caught sockeye from the pristine water of Bristol Bay, Alaska. Point-of-sale promotions were bolstered by a social media push, which included vivid photographs of Bristol Bay and interviews with the men and women who fish there.
Fast forward two years, and that same program that started in a handful of stores in Boulder has expanded to more than 1,000 across the country, forming partnerships with major chains like Hy-Vee, QFC, and Pavilions.