December 19, 2019 — Well before online retail became the juggernaut it is today, The Fish Society was pioneering the idea of selling seafood, via delivery, on a website.
The Fish Society started life in 1993 as a mail order business with a small advert in BBC Good Food Magazine. At that time, The Fish Society founder Alistair Blair was working as a journalist, writing for the Investors Chronicle and the Financial Times, running The Fish Society as a hobby business on the side. But the founder said that he always had the intention to do “something bigger” with it, recognizing an opportunity to capitalize on the “disappointing” range of fish available in supermarkets.