November 10, 2020 — Climate change is the impetus driving the new Eat More Kelp campaign in North America, which seeks to “change the trajectory of culinary culture in the United States and Canada to include more carbon-capturing, ocean-grown domestic sea vegetables,” according to its organizers.
A collaboration of activists, regenerative ocean farmers, and climate groups are behind the campaign’s creation. The initiative was announced in tandem with the founders of The Kelp Fund, Inc. launching a new website and e-commerce platform, which offers Eat More Kelp-branded merchandise for “concerned citizens and organizations around the world who are seeking impactful ways to raise awareness about how to fight climate change,” it said in a press release.