November 14, 2019 — After growing sales and awareness of its brand via a partnership with a celebrity chef and the Association of Genuine Alaska Pollock Producers (GAPP), Gorton’s is unveiling new products that appeal to millennials and other key demographic groups.
Gloucester, Massachusetts, U.S.A.-based Gorton’s partnered with restauranteur Antoni Porowski, star of Netflix’s “Queer Eye,” earlier this year to create new recipes for Gorton’s and buzz for wild Alaska pollock. GAPP helped fund the partnership with a portion of USD 1 million (EUR 909,000) from its North American Partnership Program, which awarded 12 seafood suppliers in its second round of funding.