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McDonald’s Uses Its Scale for Good to Advance Fish Sustainability ‘Reel It In!’ Card Game Aims to Educate Children on Sustainable Fishing

June 7, 2018 — The following was released by the Marine Stewardship Council:

McDonald’s is using its size and scale to advance sustainable fish sourcing as the industry standard, helping to protect long-term fish supplies and help improve the health of surrounding marine ecosystems.

Every Filet-O-Fish® sandwich served in the U.S. is made with Alaska pollock from the largest Marine Stewardship Council (MSC) certified fishery in the world. Located in the Northeast Pacific Ocean, the fishery’s sustainability measures include avoiding capture of non-targeted fish – called bycatch – at one of the world’s lowest rates, one percent. Aside from the filets, the fishery also makes use of the entire fish for other purposes (including oil, roe and bones), resulting in zero waste, according to a report issued by Genuine Alaska Pollock Producers.

In 2018, McDonald’s USA marks five years as the first and only global restaurant company to serve MSC certified fish at every U.S. location.

Nearly half of all American consumers surveyed as part of a recent global consumer perceptions study are concerned about overfishing. Nearly 80% of U.S. consumers agree that we need to protect fish for the future so our children and grandchildren can continue to enjoy seafood. The consumer survey was carried out by an independent research and insights company,GlobeScan, on behalf of the MSC organization.

“The Marine Stewardship Council (MSC) is proud to be a part of McDonald’s sustainability journey, and its dedication to supporting fishermen and companies doing the right thing,” said Brian Perkins, Regional Director Americas, Marine Stewardship Council. “Supporting communities that depend on fish, promoting sustainable practices, and ensuring traceability along the supply chain through the MSC program help to ensure that our children and grandchildren will be able to enjoy seafood for generations to come.”

To underscore McDonald’s commitment to healthy oceans and fish for future generations, and make the topic accessible for children, McDonald’s, in partnership with the MSC, created “Reel It In!” – the only card game in the sea that teaches the importance of sustainable fishing. The game is available for download online.

In 2011 and 2013, McDonald’s Europe and McDonald’s USA, respectively, elected to certify their more than 20,000 combined restaurants to the MSC Chain of Custody traceability standard. Today all of the Filet-O-Fish® portions served in Europe, U.S., Canada and Brazil bear the MSC certified label. McDonald’s is committed to sourcing 100% of wild-caught fish globally from verified sustainable sources by 2020.

About the MSC

The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. Our ecolabel and certification programrecognises and rewards sustainable fishing practices and is helping create a more sustainable seafood market.

The MSC ecolabel on a seafood product means that:
-It comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing.
-It’s fully traceable to a sustainable source.

More than 300 fisheries in over 34 countries are certified to the MSC’s Standard. These fisheries have a combined annual seafood production of almost nine million metric tons, representing 12% of global marine catch. More than 25,000 seafood products worldwide carry the MSC label. For more information visit www.msc.org

Alaska seafood industry hopes to triple exports to China after trade mission

June 7, 2018 — Seafood is Alaska’s largest commodity, and China is the state’s largest trading partner. In 2017, the Alaska Office of International Trade reports Alaska exported about a billion dollars worth of seafood to China, a figure Governor Bill Walker would like to triple.

“Nothing happens quick,” said Walker. “But I think as a goal, as we grow our seafood market opportunity, that’s something we sit down with the seafood processor and say ‘How do we grow this opportunity for increased exports out of Alaska?’ ”

Although increasing seafood exports to $3 billion might seem ambitious, Jeff Welbourn, Sr. Dir of China Business for Trident Seafood Corp., says an evolving Chinese economy could make it possible.

“China has been a manufacturing, reprocessing sector,” said Welbourn. “We’re kind of excited because we see opportunity for higher value products coming into this market.”

Those higher value products include black cod, halibut and sockeye salmon. In the past, byproduct and headed and gutted fish sold to China included items like wild Alaskan pollock and pink salmon.

“All these products here for reprocessing to a consumer market has been the real prize,” said Welbourn. “And it could triple in size pretty easily.”

In recent years, Welbourn says the Chinese consumer has moved away from lesser products. Today, they’re demanding more transparency and higher quality– a value added, premium market, which the Alaska seafood industry is poised to serve.

Read the full story at KTUU

ALASKA: Organizations in Unalaska seek $250,000 for salmon surveys

June 4, 2018 — Local organizations are seeking $250,000 to count salmon runs and harvests in Unalaska Bay, including drone surveys for the sport and subsistence fisheries.

“If we get that, we’re going to be in the chips,” said Mayor Frank Kelty at Sunday’s meeting of the Unalaska Native Fisherman’s Association. In addition to two years of aerial counts in 2019 and 2020 at Unalaska Lake, Iliuliuk River drainage and McLees Lake, the survey has been expanded to include Summer Bay Lake and Morris Cove, he said.

The proposed project goes beyond counting fish in the water. A household survey in the next two years would estimate salmon harvests and use in Unalaska.

UNFA and the Unalaska City Council are seeking the money from the state’s Sustainable Salmon Fund for the proposed project, “Estimation of sockeye salmon escapement and subsistence salmon harvest surveys for Unalaska.”

According to the city council’s letter of support, “Data gaps of of escapement values for various road-system accessed streams inhibit best practice management for salmon stock assessment. Furthermore, understanding the subsistence harvest by residents will improve subsistence management of those fisheries.”

Read the full story at The Bristol Bay Times

ALASKA: Salmon runs lackluster so far across Gulf of Alaska

June 4, 2018 — It’s not a great summer to be a salmon fisherman in Southcentral Alaska so far.

Several major river systems are seeing paltry salmon returns. The poor numbers have led to closures and cutbacks to sport and commercial fisheries.

After a few weeks of nearly nonexistent king salmon returns to the Anchor River, Alaska Department of Fish and Game managers closed the river to sportfishing for kings for the rest of the season. Under normal conditions, it would have been open for several more weekends in June and on Wednesdays. As of Friday, only 122 kings had passed the sonar and weir on the two forks of the Anchor River, compared to 1,049 on the same date last year.

“We’re evaluating it on a daily basis,” said Carol Kerkvliet, the area management biologist for the Division of Sportfish in Homer. “We’ve looked at our run timing, which was a week late in 2009. In 2009, it was about five days later than the runs from 2009 to 2014. Using that as a benchmark, we still would not meet our escapement goal.”

It’s more than just the Anchor, though. All king fishing on the Ninilchik River and Deep Creek, two neighboring streams to the north, is also closed until July 15. That’s in part to prevent all the angling effort from the Anchor River shifting there.

Read the full story at the Peninsula Clarion

One fish, two fish: Are we counting too few fish?

June 3, 2018 — When fish are in short supply, every fish counts. To make every fish count, it’s important to accurately and comprehensively count the fish.

Three miles offshore, in the Gulf of Alaska’s industrial groundfish fisheries, counting fish is the job of fishery observers. These trained scientists gather data about what the vessels catch and keep, and what they discard as bycatch. The data collected is essential for monitoring and managing the fisheries.

Trawler boats that fish for pollock, cod, rockfish and flatfish are required to carry independent fishery observers for some of their trips. This is a requirement that makes sense; it is well-known to fishery managers that trawlers can easily end up taking more than their fair share of fish from the ocean. Large trawl nets, dragged through the water or along the seafloor, catch thousands to tens of thousands of fish in a single pass. Not all that fish is kept. Some species, such as salmon, halibut and crab, are required by law to be discarded. Those species are valuable as their own fisheries, so long-standing management measures have been put in place to prevent trawlers from targeting and selling them. Other species that are undesired or can’t be sold, like skates, sharks, snailfish and sculpins, are thrown back, dead or dying. The same goes for the corals, sponges and sea stars that make up the living structure of the Alaskan seafloor.

Read the full story at the Anchorage Daily News

Researchers try to understand why Pacific cod stocks are crashing in Gulf of Alaska

May 31, 2018 — On an island about 4 miles off of Kodiak, marine scientists working with the University of Alaska are trying to figure out why Pacific cod stocks are crashing in the Gulf of Alaska.

And, how climate change may be affecting the fish when they’re young.

Mike Litzow and, his wife, Alisa Abookire, try to pull in a beach seine on a soggy gray day on Long Island. But, they catch more seaweed than fish as they slowly sink deeper into the shore’s mud.

“We have to get some kelp out, Liz,” Litzow said. “Oh no, it’s the freaking motherload. This will be our day right here if we aren’t careful.”

This isn’t a normal fishing trip.

The marine scientists are collaborating on a study for the University of Alaska Fairbanks to figure out why Pacific cod stocks are declining in the Gulf of Alaska and how warming waters may be affecting the species when they’re young.

Read the full story at KTOO 

 

Trident works to bring wild Alaska seafood direct to Chinese consumers

May 30, 2018 — There’s a lot of Alaska-born seafood in China. Walk into any McDonald’s and pick up a fish sandwich and it’s all wild Alaska pollock.

Trident Seafoods has been selling fish in China for 20 years.

Still, the average Chinese consumer probably doesn’t recognize Trident’s three-pronged logo. That’s because they’ve been selling seafood primarily as a commodity in China, not in stores and markets.

But that might change soon. The company sent a team with Alaska Gov. Bill Walker’s trade mission to China and that team is working on a new strategy.

Trident isn’t new to China. They’ve got operations in the port cities of Dalian, Qingdao and Weihai.

What’s new is the way they want to promote and sell their fish here.

Jeff Welbourn is Senior Director of the Chinese Business Office for Trident Seafoods. On a bus trip across Beijing, Welbourn talks strategy for getting their products into some new markets.

Read the full story at Alaska Public Media

 

Alaska: One month into the season, Bristol Bay halibut fishermen harvest a quarter of the quota

May 30, 2018 — Bristol Bay fishermen have landed 8,700 pounds of halibut so far. This year’s quota for area 4-E is 33,900 pounds, significantly less than last year’s quota of 58,800 pounds.

“It is a reduction,” said Gary Cline, the regional fisheries director at BBEDC. “It’s basically because there appears to be less halibut abundance in the Pacific, not just in area 4-E, but stretching down to southeast and throughout the Bering Sea. And, because of this concern, the regulatory agencies have adopted a more restrictive catch limits for 2018.”

Those regulatory agencies include the National Marine Fisheries Service, the North Pacific Fisheries Management Council, and the International Pacific Halibut Commission.

The decrease in halibut could stem from a variety of factors, including fishing efforts, competition for the same prey by other species such as the Arrowtooth flounder, and water temperature.

Read the full story at KDLG

 

Alaska salmon exports should fetch high prices this year

May 30, 2018 — Forces are aligned for a nice pay day for Alaska’s salmon fishermen.

There is no backlog from last season in cold storages, a lower harvest forecast is boosting demand, prices for competing farmed salmon have remained high all year and a devalued U.S. dollar makes Alaska salmon more appealing to foreign customers.

“Over the past year the dollar has weakened 11 percent against the euro, 9 percent against the British pound, 5 percent against the Japanese yen, and 7 percent against the Chinese yuan. That makes Alaska salmon and other seafood more affordable to those top overseas customers,” said Garrett Evridge, a fisheries analyst at the McDowell Group.

Last year, Alaska seafood exports set records in terms of volume and value — 1.1 billion metric tons valued at $3.45 billion. Alaska salmon accounted for 22 percent of the volume and 36 percent of the value.

On the home front, the weaker dollar will make imports from Chile, the largest farmed salmon importer to the U.S. followed by Norway, more expensive. That also will apply to imports of competing wild salmon from Canada where — if it materializes — a big sockeye run is predicted at nearby British Columbia.

Read the full story at National Fisherman 

 

Financial outlook sunny for salmon fishermen, plus commercial salmon openers around Alaska

May 29, 2018 — Forces are aligned for a nice payday for Alaska’s salmon fishermen.

There is no backlog from last season in cold storages, a lower harvest forecast is boosting demand, prices for competing farmed salmon have remained high all year, and a devalued U.S. dollar makes Alaska salmon more appealing to foreign customers.

“Over the past year the dollar has weakened 11 percent against the euro, 9 percent against the British pound, 5 percent against the Japanese yen, and 7 percent against the Chinese yuan. That makes Alaska salmon and other seafood more affordable to those top overseas customers,” said Garrett Evridge, a fisheries analyst at the McDowell Group.

Last year Alaska seafood exports set records in terms of volume and value — 1.1 billion metric tons valued at $3.45 billion. Alaska salmon accounted for 22 percent of the volume and 36 percent of the value.

On the home front, the weaker dollar will make imports from Chile, the largest farmed salmon importer to the U.S. followed by Norway, more expensive. That also will apply to imports of competing wild salmon from Canada where — if it materializes — a big sockeye run is predicted in nearby British Columbia.

“About every four years we expect a relatively large harvest from the Fraser River run in B.C. In 2014 they produced about 83 million pounds of salmon and sockeye was the largest component,” Evridge said. “Likewise, a weaker dollar will make wild salmon imports from Russia and Japan more expensive for U.S. buyers.”

Russia, which had grown from a $10 million customer of primarily pink salmon roe to $60 million in 2013, has banned all imports of U.S. seafood since 2014. Meanwhile, that country continues to send millions of tons of salmon and other seafood into the U.S.

Read the full story at the Anchorage Daily News

 

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