August 21, 2025 — From afar, the series of 100-meter rings that constitute an Atlantic salmon farm site in the Gulf of Maine appear unchanged since the transition from steel cages to high-density polyethylene pens in the late 1990s and early 2000s. But that couldn’t be further from the truth.
Atlantic salmon aquaculture has been practiced in Maine since the late 1970s and early 1980s, with the first commercial lease being issued by the Maine Department of Marine Resources for a farm site in Cobscook Bay near Eastport in 1982. The industry has evolved and modernized tremendously since then, with the adoption of precision farming defining the last 20 years or so.
So what is precision farming? Also known as precision agriculture, precision farming refers to the use of advanced technologies and data analysis to optimize farming practices. Farmers who embrace precision farming, in theory, increase efficiency and productivity and minimize environmental impact.
For aquatic farmers, that translates to more precise and scalable ways to feed fish and to monitor fish health and growth, ocean conditions and water quality.
Cooke USA has been farming Atlantic salmon in Maine since 2004, celebrating 20 years of aquaculture operations in the state last year. Today, Cooke USA’s operations consist of marine farm sites in Downeast Maine, a processing plant in Machiasport, and three land-based freshwater hatcheries in both the eastern and western parts of Maine. Its fresh farmed Atlantic salmon is sold at supermarkets and restaurants throughout New England and the United States.
It was around the early 2000s that the company, and the industry by and large, began embracing precision farming. It’s what a passerby on a boat or an onlooker from the shore can’t see that’s revolutionizing Atlantic salmon aquaculture in Maine and globally — hardware such as underwater cameras and sensors, which have been used for years, and the AI-enable software behind the hardware.