Take Part, an online media project of Participant Media, is urging readers to take action based upon former NOAA cheif scientist Steve Murawski's comments that overfishing will not occur in U.S. waters this year by downloading the Monterey Bay Aquarium's Seafood Watch application.

According to their website, Participant Media was born in January 2004 when Founder Jeff Skoll assembled a team of entertainment industry executives who shared his interest in creating quality entertainment about meaningful issues; together, the team built an environment to foster storytelling that engages the audience, generates awareness of topical and interesting issues and inspires individuals to take action.

The following year, Participant's debut slate of films, North Country, Syriana, Good Night, And Good Luck and the documentary Murderball, received a total of 11 Academy Award® nominations and one Oscar for Best Supporting Actor for George Clooney’s performance in Syriana. The company's many social action efforts for these films included a program for North Country that provided support for organizations and advocacy efforts, which resulted in the re-authorization of the Violence Against Women Act.

Participant was responsible for a worldwide phenomenon with its 2006 documentary An Inconvenient Truth, which went on to win two Academy Awards® for Best Documentary and Best Original Song and become one of the highest-grossing documentaries of all time. Participant's social action campaign directly resulted in more than 28 thousand downloads of our online guide on how to reduce oil dependence, nine countries incorporating An Inconvenient Truth into their curriculum for high school students and the offset of over 106 thousand tons of CO2, and indirectly resulted in four bills on climate change being introduced in Congress. Global warming was now part of the international conversation.

This particular Take Part item by Jon Bowermaster links to an action item that sites the widely-challenged assertion that the oceans will be empty of all but jellyfish by 2048, stating "If current commercial fishing practices continue unabated, scientists have estimated that there could be no fish left in our seas come 2048.  Yes, that's in your lifetime."