There are disastrous consequences if the market does not accept the CFP reform, he said, addressing a debate at World Fisheries Congress 2012.

He laid out what he believes are the key components to the reform and what their failures would mean:
Reform to better manage fish stocks - failure to do this will result in ecological loss.
Optimise fishing and market opportunities - failure will result in economic loss.
Restore societies confidence in fisheries - failure of this will mean a loss of reputation in seafood.
Consumers already have a negative perception of CFP, which means the changes this time must be hard hitting and effective, he said.

Mr Pastoor said to achieve this the whole industry must work together.

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